IDEA We’ve all got something in our blood. Be it music, photography, acting, football etc. We encourage everyone to donate a part of themselves and do good, spreading their unique personality traits to the less fortunate.
We got 24 local talents to front our campaign posters, encouraging the youths to join the movement. By doing this, it also gives them a voice to declare their passion.
SOCIAL MEDIA We then get local talents to start the movement by posting their selfies and videos on popular social media platforms, to spur the youths to do the same.
MEDIA COVERAGE Channel News Asia, Campaign Brief Asia, Marketing Interactive, Adobo Magazine, Catalog Magazine, Little Black Book